4-Step Framework For Writing Quality Newsletters

Struggling to write newsletters?

Because you see other people do it better. Luckily writing good newsletters is simple, if you know where to start. And unlike expensive online courses, this won’t cost you anything.

Instead, use this dead-simple 4-step framework:

1) Introduce the topic.

The greatest writers know exactly how to hook their readers, here's the formula:

· WHO are you writing for? (Niche audience)

· WHAT are you offering? (Strategies, tips, techniques)

· WHY should the reader keep reading? (Outcome)

Let these be your focus.

2) List common obstacles.

Everyone makes mistakes.

People who overcome their mistakes go further. So, list out 3-5 mistakes or common obstacles. Show you know your reader.

When you understand their problems, they will trust you with the solution.

3) Deliver your main points.

Did you know there are many ways to deliver your main points?

· Steps

· Stories

· Benefits

· Reasons

· Mistakes

· Examples

· Instructions

· Expectations

Use a few of them to get your main points across.

4) End with a conclusion or CTA.

Wrap up the newsletter by:

· Offering key takeaways

· Reiterating what was learned

· Solidify the information with a final note of encouragement

· Guiding people towards further resources

Effective newsletters are entrances for something else.