3 Reasons Busy Beginning Creators Need To Start A Newsletter

In this issue of Make Mondays Great Again, I will explain why you need to start a newsletter.

Newsletters are your way of gathering your audience in one space. If X, Instagram or TikTok shuts down tomorrow, you will still have your audience with you.

There are plenty of reasons why busy creators would want to start a newsletter. The three I value the most have to do with time efficiency and repurposing of content.

Unfortunately, many creators see newsletters as a waste of time to write and publish.

Why some creators think newsletters are a waste of time.

Here are 5 reasons why creators don’t create a newsletter:

• Social media is the modern newsletter

• They drown in the noise of a filled inbox

• Every issue has to be high quality

• They’re too much about selling

• They seem spammy

These are all doubts about newsletters I gathered from my audience on X.

But, these don’t have to be true.

Social media works in many ways like a newsletter, but it’s more scattered and less focused information. Plus you don’t own your audience.

If they drown in the noise of a filled inbox, it’s up to you to build your personal brand so people can’t help but read what you have to say.

Every issue doesn’t have to be high quality. Your social media content doesn’t always have to be high quality. You’re always allowed to test things out.

Some newsletters might be too much about selling. Yours doesn’t have to.

If newsletters seem spammy, try to make yours longer and only publish weekly, bi-weekly or monthly, so you don’t fill up your audience’s inbox with daily emails.

And now to the main point of this newsletter. Here are 3 reasons why you need to start a newsletter:

Step 1: Write once, have content for a week

When you write a newsletter you get to explore an idea deeper than one piece of short-form content.

You can then repurpose the email into content ideas for the entire week. This will save you both time and effort. Whatever idea you’re writing about, you can then expand it by talking about tips, tools, benefits and such. You can also share stories, transformations or unique insights and opinions.

One piece of content can be told in many ways.

Step 2: Explore ideas in a deeper way

Newsletters are different from short-form content.

They’re also the same in many ways. I treat newsletters as the long version of my short-form content. Much of what I post on X and Instagram are short outlines of ideas that could be expanded upon almost infinitely.

Step 3: Set your future business up for success

If you start writing newsletters today, you’ll create a platform and foundation for your future business.

If you create an audience that continually reads what you write, you can keep finding new ways to help them and sell the solutions to their problems in your newsletters.

I like how the creator Justin Welsh does this in his newsletter. He has all the content up front, and not until you reach the bottom does he tell you the ways he can help you through his paid products.

I plan to write more on newsletters during the next months as I’m creating a course on building and writing a newsletter.

And yeah, you saw right in step 2. I have started to post on Instagram too. You can click the Instagram icon in the footer of this email to be taken to my profile.

Thanks for reading.